At a top down view marketing manager jobs are about spotting gaps in the market, then considering ways to advertise the goods or services offered so that they fill that niche. From re-branding existing products so that they match fresh trends and fashions through to creating a problem that only your products can solve, the ultimate aim of a marketing manager's job is to attract new customers, as well as enhance the loyalty and sales value of the existing customer base.

Be part of a growing market!

The Internet has completely transformed the way in which customers acquire what they need, and also the speed required to respond to demand. In the digital age, there is a constant thirst for engaging, novel products, brought to consumers in a way that appeals to them. Rather than marketing being simply about products, the brand is more important than ever. Whereas marketing manager jobs may concentrate on a product with support from the product manager, brand manager jobs are focused on the values and characteristics of a brand. Frequently charged with building customer rapport and engagement, brand managers have a complimentary remit.

With so many companies now recognising the value of a strong online presence in order to improve their bottom line, there's never been a better time to consider a career within the marketing sector.

Marketing manager job description

Typical components of marketing management jobs include:- overall responsibility for marketing activities.- responsible for the design and implementation of a marketing strategy.- charged with managing the link between marketing and sales to optimise conversions.- preparing a wide variety of marketing materials.- coordinating marketing campaigns.- evaluating what went well.- managing the marketing budget to ensure maximum ROI.

Qualities needed to be a successful marketing manager?

The key qualities needed to make a success of a marketing management role include:- an ability to analyse statistics in order to define audiences, project campaign successes, measure ROI etc.- excellent communication skills.- a high degree of creativity.- a good knowledge of the various marketing techniques across multiple-channels.

- an excellent understanding of the current marketplace and the target audience demographics and profiles.- strong interpersonal skills.- good project management skills.If you want a rewarding and potentially lucrative career in a dynamic, fast-growing market, a marketing manager job can be an excellent choice.